Jennifer Lopez Rebranding Tour Due To Poor Ticket Sales

Jennifer Lopez is rebranding her tour to a "Greatest Hits" concert after struggling to sell tickets for her original "This Is Me… Now" tour. The change in focus comes as Lopez canceled multiple tour dates due to lackluster sales. The new tour will feature a career-spanning setlist instead of focusing on new material. This decision follows the underperformance of her latest album, "This Is Me… Now," which peaked at No. 38 on the Billboard 200. Live Nation, the tour's producer, has not updated the name change on their website, but sponsored Facebook ads featuring the new name have been released. Despite the challenges, tickets are still available for Lopez's upcoming 2024 tour, starting in Orlando on June 26th.