For Immediate Release – August 5, 2025
Discover Extraordinary Value at Sierra – New Outdoor Retailer Opening in Mattoon on August 16
Sierra is bringing its signature shopping experience to Mattoon, IL, offering residents a wide selection of apparel, footwear, and gear from top brands at incredible prices
Mattoon, IL (August 11, 2025) – Sierra, the multichannel off-price retailer known for offering high-quality active and outdoor products at unexpectedly low prices, will open its new store in Emerald Acres on Saturday, August 16, marking its tenth location in the state. The new location emphasizes Sierra’s continuous commitment to bringing even more residents statewide premium active apparel and outdoor gear at prices that fit their lifestyle and budget.
Sierra is the go-to destination for discovering incredible deals on top active and outdoor brands for the whole family. With savings of up to 20–60% less* than department and specialty stores, Sierra makes it easier for communities to access quality gear for all their adventures. From hiking local trails, spending a day on Lake Mattoon to playing disc golf at the park, Sierra has the gear you need for every kind of outing.
Sierra will open its doors to the Mattoon community with a grand opening celebration on Saturday, August 16th at 8:00 AM, including music from a local DJ, Sierra branded giveaways, and a hidden tag activity offering shoppers a chance to win a Sierra gift card! The store will offer a wide selection of active and outside apparel, footwear, and gear – all from top-tier brands at prices that fit every budget. From lightweight layers for summer hikes and runs to camping gear, boating accessories, and sporting essentials, Sierra offers Mattoon shoppers everything they need for outdoor fun and adventure.
“We’re thrilled bring our off-price shopping experience to Mattoon with our tenth store in Illinois,” said Amanda Johnson, Assistant Vice President, Marketing Director Sierra. “At Sierra, we’re committed to helping communities stay active by making quality apparel, footwear and gear affordable. With our new Mattoon location, shoppers can discover extraordinary value and even more ways to get moving for less.”
To support the local community in Mattoon, Sierra has made a $10,000 donation to non-profit organization The Haven Shelter. The donation will support the organization’s mission to provide shelter and meals for the unhoused community while also offering life skills programs, support for veterans and families, and access to mental health resources.
GRAND OPENING INFO & STORE FEATURES
• Grand Opening: Saturday August 16, 2025, at 8AM
• Store Location: 1409 Forth Worth Way, Mattoon, IL 61938
• Plaza Details: Emerald Acres
• Store Size: 18,199 sq ft
• Regular hours: Monday – Saturday 9:30 a.m. to 9:30 p.m. and Sunday 10:00 a.m. to 8:00 p.m.
• Employment: Sierra is currently hiring new full- and part-time store Associates in Mattoon. Visit jobs.tjx.com to learn more.
