For Release – March 11, 2026
Twenty One Pilots, Zac Brown Band and Megan Moroney to Rock the 2026 NCAA March Madness Music Festival in Indianapolis, April 3–5, with a Surprise Artist to Be Announced
Free Festival Presented by AT&T, Coca-Cola, and Capital One Tips Off an Unforgettable Weekend of Final Four Celebration
The road to the Final Four doesn’t just bring the biggest moments in college basketball — it delivers one of the most electric live music events of the year.
The NCAA and TNT Sports, alongside official NCAA Corporate Champions AT&T, Coca-Cola, and Capital One, today announced a star-studded lineup for the 2026 NCAA March Madness Music Festival, a free three-day celebration of music, culture and college basketball set for April 3–5 at American Legion Mall in downtown Indianapolis.
Each year, the March Madness Music Festival transforms Final Four weekend into a city-wide celebration where the energy of the tournament meets the power of live music, creating unforgettable moments for fans under the lights just steps away from the biggest games in college basketball.
Fans can learn more about the festival schedule, performers and on-site activations at ncaa.com/marchmadness/musicfest.
Friday, April 3 – AT&T Block Party
Final Four weekend kicks off with a surge of energy as GRAMMY® Award-winning duo Twenty One Pilots headline the AT&T Block Party, delivering an electrifying opening night performance that will ignite the festival stage.
Joining them is Houston-born singer, songwriter, and producer keshi, who fresh off his Requiem arena headline tour will bring his signature blend of R&B pop – including hit singles “Soft Spot”, “LIMBO” and “2 Soon.” The night begins with fast-rising, genre-defying alt/hip-hop phenoms Joey Valence & Brae, who are in between world tour stops in support of their third studio album HYPERYOUTH and its just-released deluxe version HYPERYOUTH (afterparty). The duo has cemented themselves as a must-see live act whose viral singles include “HOOLIGANG,” “THE BADDEST” and the RIAA Gold Certified “PUNK TACTICS.”
Because AT&T is all about speed, AT&T customers can enter through the AT&T Fast Lane for expedited entry — simply show the AT&T icon on your phone screen or the MyAT&T App to access the fast track into AT&T Block Party.
Saturday, April 4 – Coca-Cola LIVE!
On Saturday, Coca-Cola brings a powerful mix of country, pop and soul to the Coca-Cola LIVE! stage, headlined by three-time GRAMMY® Award-winning Zac Brown Band.
The multi-platinum group will cap a day filled with breakout performances, including R&B and pop singer-songwriter Ravyn Lenae, whose hit single “Love Me Not” has surpassed one billion streams on Spotify and reached the Top 5 on the Billboard Hot 100. Genre-blending artist BRELAND — the rapper, singer and songwriter known for fusing hip-hop, R&B and country — will also join the lineup, delivering his high-energy hits and unmistakable style to the festival crowd.
Throughout the March Madness Music Fest, fans can recharge at the Coca-Cola Chill House, where concertgoers can cool off and get refreshed with delicious Coca-Cola brands including Original Taste, Coca-Cola Zero Sugar, Coca-Cola Cherry and the new Coca-Cola Cherry Float, snap photos at immersive Final Four photo moments and soak in the atmosphere throughout one of sports’ most iconic weekends.
Sunday, April 5 – Capital One JamFest
The celebration reaches a thrilling crescendo on Sunday with Capital One JamFest, closing out the festival with an unforgettable night of music beneath the Indianapolis skyline with a surprise headliner.
Multi-platinum Country superstar Megan Moroney, whose album Cloud 9 recently debuted at No. 1 on the Billboard 200, joins the electrifying lineup alongside multitalented recording artist, singer-songwriter, and actor Dominic Fike. Known for his dynamic alternative sound, Fike’s 2018 “Babydoll” is currently climbing the charts again proving why he is one of music’s most compelling stars.
Eligible Capital One cardholders can access the Cardholder Priority Access Line and the exclusive Capital One Cardholder Lounge. Fans can also experience the weekend like VIPs with packages available through Capital One Entertainment, which include Final Four® and National Championship tickets, hotel accommodations and VIP front-of-stage access to Capital One JamFest.
Music Meets March Madness
Fans everywhere can stream live performances from the festival Friday, Saturday, and Sunday on ncaa.com, bringing the soundtrack of Final Four weekend to audiences across the country.
For updates, fans can visit ncaa.com/marchmadness/musicfest, follow @mfinalfour on Instagram and X, or download the Men’s Final Four app presented by AT&T.
The March Madness Music Festival has become one of the most anticipated traditions of Final Four weekend, delivering iconic performances from some of the biggest names in music. Past performers include Chris Stapleton, Kendrick Lamar, Rihanna, Imagine Dragons, Katy Perry, Bruce Springsteen and the E Street Band, The Killers, Lady A, Lil Nas X, Dave Matthews Band, Kings of Leon and many more.
Event Schedule
Friday, April 3 – AT&T Block Party
Performances: 4:30 p.m. – 10 p.m. local time
Saturday, April 4 – Coca-Cola LIVE!
Performances: 3:30 p.m. – 10 p.m. local time
Sunday, April 5 – Capital One JamFest
Performances: 2 p.m. – 10 p.m. local time
Tournament Coverage
TNT Sports and CBS Sports will provide live coverage of all 67 games of the 2026 NCAA Division I Men’s Basketball Championship across CBS, TBS, TNT and truTV, as well as NCAA March Madness Live. Games airing on CBS will stream live on Paramount+, while games on TBS, TNT and truTV will stream live on HBO Max.
TBS will televise the 2026 Final Four, beginning with the National Semifinals on Saturday, April 4, followed by the National Championship on Monday, April 6.
About TNT Sports
TNT Sports is a global leader in the delivery of premium sports content. The TNT Sports U.S. portfolio includes expansive, multi-platform partnerships with Major League Baseball, the NCAA Division I Men’s Basketball Championship, National Hockey League, United States Soccer Federation, College Football Playoff games, BIG EAST, Big 12, Unrivaled, NASCAR and Roland-Garros. TNT Sports also produces the iconic Inside the NBA studio show. Owned and operated platforms are highlighted by Bleacher Report, the #1 digital destination for young sports fans, along with House of Highlights, B/R W, Golf Digest, and a full suite of digital and social portfolio brands. Additionally, TNT Sports co-manages NCAA.com and NCAA March Madness Live. TNT Sports in Europe and the Republic of Ireland includes partnerships with the Premier League, Emirates FA Cup, UEFA, Premiership Rugby, MotoGP, British and World Superbikes, UFC, Australian Open and Roland-Garros, Grand Tour Cycling, the UCI Mountain Bike World Series, every major winter sports World Championship and World Cup event, and the Olympic Games 2026-2032.
About AT&T
We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 150 years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedI
About Capital One
At Capital One we’re on a mission for our customers – bringing them best-in-class products, rewards, service, and experiences. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation, and interaction to provide consumers with products and services to meet their needs. Through Capital One Entertainment and Capital One Dining, we provide our rewards cardholders with access to unforgettable experiences in the areas they’re passionate about, including dining, music and sports. Learn more at capitalone.com/entertainment and capitalone.com/dining.
About the NCAA
The National Collegiate Athletic Association provides a world-class athletics and academic experience that fosters lifelong well-being for more than 520,000 student-athletes annually. The NCAA stages 92 championships across three divisions, and its 1,100 member schools provide nearly $4 billion in athletics scholarships every year. Visit ncaa.org and ncaa.com for more.
