For Immediate Release – April 10, 2025
Rural King Enters into New Partnership with Front Row Motorsports
Farm & Home Store Retailer Joins Forces with Noah Gragson and Chandler Smith for 2025 NASCAR Season
MATTOON, IL (April 9, 2025) – Rural King, America’s Farm and Home Store, is proud to announce a brand-new partnership with Front Row Motorsports (FRM) for the 2025 NASCAR season. The Mattoon, Illinois-based retailer will serve as a primary sponsor of Noah Gragson’s No. 4 Ford Mustang Dark Horse in the NASCAR Cup Series and Chandler Smith’s truck in the NASCAR Craftsman Truck Series.
This marks Rural King’s first-ever foray into NASCAR team sponsorship, bringing its well-known commitment to rural values, hardworking communities, and American heritage to race fans across the country.
“Our partnership with Front Row Motorsports and NASCAR is an exciting new chapter for Rural King,” said Steve Barbarick, President & Chief Executive Officer at Rural King. “Many of our customers—and our associates—are loyal NASCAR fans, and this is a great way to connect through something they feel passionate about. With a Rural King store just down the road in Bristol, VA, this race feels especially meaningful to us. We’re proud to see our brand on the car and can’t wait to cheer on Noah Gragson as he hits the track representing our community.”
2025 Rural King Primary Race Schedule:
- April 13 – Bristol Motor Speedway – Bristol, TN (Cup Series)
- April 27 – Talladega Superspeedway – Talladega, AL (Cup Series)
- May 18 – North Wilkesboro Speedway – North Wilkesboro, NC (Cup Series)
- July 25 – Lucas Oil Raceway Park – Indianapolis, IN (Truck Series)
Throughout the season, Rural King will receive premium logo placement on the cars and uniforms, including the hood, quarter panels, decklid, roof, and TV panel, along with branded driver firesuits, pit crew apparel, and pit box signage. The partnership also includes exclusive social media content, professional photography and videography, and in-store promotions.
“We’re thrilled to welcome Rural King as the official farm and home retailer of Front Row Motorsports,” said Bob Jenkins, Owner, Front Row Motorsports. “Their roots, values, and commitment to community are a perfect fit for our team and NASCAR fans alike.”
Fans can visit participating Rural King locations for exclusive merchandise, driver appearances, and NASCAR giveaways. To learn more about the partnership and upcoming events, visit www.ruralking.com.
