Netflix says that 45 MILLION accounts streamed their new SANDRA BULLOCK thriller “Bird Box” in its first week of release. That’s the biggest seven-day viewership for any of their original movies.
Of course, we mostly have to take their word for it . . . since they keep all their ratings close to the vest. In fact, they rarely release ANY actual numbers.
But Nielsen has been compiling their own tracking data for streaming services, and their number backs up Netflix’s claim. They say 26 million people watched it in the U.S. alone.
So, if that’s the case, it’s very possible that it could’ve been 45 million overall.
It’s worth noting that Netflix has always dismissed Nielsen’s numbers . . . and they haven’t commented on the 26 million estimate for the U.S.
For the record, Netflix is only counting accounts which have watched at least 70% of the movie, so that makes their number even more impressive. (Variety)
